Undoubtedly, Instagram is one of the most influential popular social platforms, with more than 2 billion active users globally. No one will underestimate the power of Instagram. Whether you wish to raise brand awareness or increase sales, crafting a strong presence on Instagram is an ideal way to hit your ultimate objective.

Numerous businesses have now recognized the power of Instagram and included it in their social media marketing -plans. With the continuously rising popularity of Instagram and the crowd over it, how can you be sure that your company will be heard and seen by the target audience? How do you attract the eyeballs of your target audience on Instagram?

Well! Just signing up for an Instagram account is not enough to achieve the targets for your business. You need to be ahead in the competitor's queue by building a killer Instagram strategy!

Luckily, we are here with our ultimate guide to growing a strong Instagram presence. Keep reading to unveil the ways to make a powerful social media marketing strategy.

Best Practices to Build a Robust Instagram Marketing Strategy!

A strong social media plan serves as your road map for growing your followers, upping engagement levels, and accelerating business growth, providing you with a foundation for success. A social media plan outlines your goals, target audience, and the content type that will help you get there.

Through Instagram, thousands of brands can reach millions of viewers worldwide and develop deep customer relationships. But what must be a part of your Instagram plan? Let's dive into the bunch of tips & tricks you can incorporate to build your Instagram presence.

Switch to a Business Profile on Instagram

First, your social media marketing success depends on setting up the right Instagram account. An Instagram Business profile, as opposed to a Personal profile, allows you access to a variety of useful tools that can be employed to increase your following, track your progress, and target the correct audience. You can access the following features with a business profile:

• Instagram Insights: These Instagram insights are essential for analyzing your progress and gauging your success, from gauging your follower growth to monitoring the effectiveness of your posts.

• Instagram ads: paid social advertising on the Instagram app is an excellent method to connect with your target market. You may execute targeted campaigns geared to your business goals to boost your outcomes on Instagram, from brand awareness to conversion.

• Scheduling posts in advance: With a business account, you can even schedule your post ahead of time with auto-posting features.

Appealing Instagram Bio

Did you know Instagram bio is one of the influential parts of your social media marketing strategy? That's correct. Your profile setting is what assists you in creating the biggest impact on your target audience and inspires them to take their final call.

Know Your Instagram Followers

Ensuring your content is tailored to your ideal demographic is the greatest way to increase your Instagram presence. Due to this, Instagram Insights are your key to success. You may determine what topics appeal to your audience when they are online and which posts to avoid sharing by regularly examining your audience insights, metrics, and post-performance. As an added piece of advice, why not utilize the Poll sticker on Instagram Stories to ask your new followers what kind of content they would like to see from you?

Consistency in Posting to Engage Your Instagram Followers

Giving your audience a cause to interact with your material on social media is the best approach to gaining traction there. Increase engagement rates and ensure your audience looks forward to your material by posting simultaneously every day or several times a week. You can schedule all of your material by preparing your Instagram posts a week or even a month in advance. That means there won't be any more missing posts or weeks between publishing content.

Role of Hashtags on Instagram

One of the tips to get more followers on Instagram is the strategic placement of relevant hashtags. Your posts' visibility in Instagram search results and increased likelihood of being seen on the Explore Instagram feed are both aided by these searchable keywords.

Including up to five targeted hashtags in your post captions and one or two branded hashtags is important. Always ensure the hashtags you use are relevant to your post, your company, or what you do by keeping an eye out for those with a high search volume.

Use Reels, Instagram Stories, and Instagram Lives

Instagram has a diverse array of content features that assist you in boosting results on the platform. The top three key platform features to boost your business presence are:

1. Reels

2. Instagram Stories,

3. Instagram Lives

Leverage the Power of Influencer Marketing

Are you still confused about how to increase followers on Instagram?

Influencer marketing is a brilliant technique to increase your Instagram presence and reach. You may expose the goods and services of your company to vast audiences of your ideal clients by compiling a list of on-brand influencers. You may create targeted campaigns that raise your profile and increase sales by choosing the proper influencers to cooperate with and those with an engaged audience that fits your target demographic.

The key is establishing precise rules, approval procedures, and upfront clarity regarding the messages you wish to convey.

Bottom Line

Any social media marketing strategy should ultimately aim to increase your reach, bring in more clients, and improve your business. And it is mandatory to pay close attention to Instagram's influence and power, with more than 2 billion active user base. You only need the correct, well-thought-out Instagram marketing approach to launch your company on today's most engaging social media platform.